Oneida are critical darlings, have become ambassadors for Jagjaguwar, and are paying it forward with a label of their own (Brah Records). Consider them the bastard offspring of a Can/Suicide marriage; a band unafraid to pluck, tap, bend, synth, or crash their way to the various extremes of rock, pop, folk, and the avant-garde, and who brilliantly do so without alienating the respective fans of any of these genres.